LOLA MASHA - Descasio

Country Manager, OLX Nigeria

* Ph.D. Engineering – University of California, Berkeley

* BSc Engineering – University of Virginia

Lola is the Country Manager for OLX, Nigeria. Globally, the OLX brand is one of the world’s leading free, online classifieds platforms with 123 million unique users across 107 countries,
generating traffic of over 1.8 billion monthly page views or 60 million per day. Its mobile app has been downloaded more than 14 million times. OLX, which has quickly become the dominant player in emerging markets offers a free, fast, and hyper-local way for people to buy, sell or exchange used goods and services, by simply posting a free ad on the website. In Africa, the company currently has operations in Nigeria, South Africa, and Kenya. Lola is responsible for driving all elements of the business including Business Development,
Product Localization, Marketing, and other relevant functions.

Prior to joining OLX, Lola spent 4 years at Google leading various Product Partnerships efforts across EMEA and Emerging Markets.

Lola was one of the earliest Googlers in Sub-Saharan Africa when the technology company began its operations in the region. Lola shaped the regional strategy, executed several core initiatives, and led business development efforts with key SSA partners including the telcos, OEMs, digital content providers, and local entrepreneurs. Lola brings significant leadership experience in business development, entrepreneurship, operational transformation, and product development across several industries including technology and financial services. In addition to Africa, Lola has substantial international working experience in North America, Europe, and Asia. She also worked in the Chicago office of McKinsey & Company, where she spent time advising senior executives on extensive strategic management topics. Lola holds a Doctorate degree in Engineering from the University of California, Berkeley, and a Bachelor of Science degree in Engineering from the University of Virginia.