It wasn’t so long ago that the first cryptocurrency, Bitcoin made its way into our consciousness becoming by far the most revolutionary digital innovation in the 21st century. The digital coin, created under the pseudonym Satoshi Nakamoto, was launched in 2009 as a reaction to the 2008 financial crisis that caused a recession. 

Since its inception, its (Bitcoin) price has swung from a lowly $0.0008 to a massive high of over $60,000 in 2021. To put in a mind-blowing context, if you bought 100 Bitcoins in 2010 which was worth a paltry 8 cents then and kept it till now, that Bitcoin will be worth a whopping $4.7 million! Such massive returns within a very short period are almost impossible with conventional investment

READ: 11 Cryptocurrency Acronyms And Terminologies You Must Know In 2022

What Is Cryptocurrency

As earlier stated, the epic financial crash in 2008 has pushed folks to sort for other less controlled financial options which inevitably heralded the era of cryptocurrency. The idea behind cryptocurrency is to create a decentralised system (completely independent of centralised organisations like banks and government) for financial transactions using digital currencies. Over the years, there has been an explosion of digital currencies with different use cases       

Before Bitcoin, there had been previous attempts at creating decentralised digital currencies with ledgers secured by encryption. For example, B-Money and Bit Gold were formulated but never fully developed.

Global Cryptocurrency Ownership

At the end of 2021, cryptocurrency users across the world grew to almost 300 million. If crypto users were a country, it will be the 4th most populated country in the world behind China, India and USA. The global user base of crypto has massively increased by nearly %58000 between 2016 and 2021. It is expected that the total users could explode to 1 billion by the end of 2022 based on projections.

These numbers show the increasing adoption of cryptocurrency for payment transactions and investment purposes over conventional payment methods. It also shows the middle finger given by people to the financial establishment.

Top Cryptocurrency Countries

India has the highest number of cryptocurrency users in the world. The South-East Asian country has more than 100 million users – 33% of the total global users – at the moment. This is followed by the USA, Russia, Nigeria and Brazil with 27 million, 17 million, 13 million and 10 million users respectively according to data made available by Triple-A, a cryptocurrency payment platform based in Singapore.

The data also reported the countries with the highest percentage of users per population. The number country on the list is Ukraine with 12.73% users followed by Russia, Kenya, USA and India with 11.91%, 8.52%, 8,31% and 7.3% user base respectively.

The ease and  

African Cryptocurrency Users

The continent of Africa has seen the most adoption of crypto among developing countries across the world. The continent has seen a 1200%  ($105 billion in market value) increase in cryptocurrency payments from 2020 to 2021. This is not unexpected as Africans daily seek alternate means to bypass the ubiquitous and expensive traditional banking services. 

The cost of remittances to Africa remains the highest in the world. It cost about $18 for an African living abroad to send $200, about 9% on average. The cost within Africa is higher, going up as much as 20%.  Thanks to Crypto, Africans have found cheaper and faster means to send money to their loved ones. Remittance has been the rocket that has propelled the growth of cryptocurrency in Africa.

Another reason Africans have embraced cryptocurrency is the unavailability of foreign exchange to merchants who do business with their foreign counterparts. The forex crunch experienced by some African countries like Nigeria has driven merchants to source them elsewhere prompting them to create accounts on peer 2 peer crypto platforms like Paxful, Remitano and Binance.

The rate of cryptocurrency adoption is expected to be sustained despite the restrictions placed by some African governments. Talking about government restriction on crypto…

Cryptocurrency User vs Central Banks

The reaction of some African governments toward the explosive growth of cryptocurrency in their backyard has been nothing but hostile. Early last year, the central bank Governor of Nigeria, Africa’s biggest crypto market by size, restricted the use of crypto by ordering financial institutions from facilitating cryptocurrency transactions in the country. 

This hasn’t deterred die-hard crypto users as the rate of adoption rose by 10% points to 42% by the end of 2021 effectively rendering the restriction impotent.

Other countries where crypto has been restricted or fully banned are Algeria (complete ban), Bangladesh, (complete ban), Egypt (partial ban), Bolivia (complete ban), China (complete ban), Columbia (partial ban), Iran (partial ban), Indonesia (complete ban), India (complete ban), Iraq (partial ban), Russia (partial ban), Turkey (complete ban) and Vietnam (partial ban).   

Big Companies Jumping on the Cryptocurrency Wagon

With over 300 million cryptocurrency users around the world, it’s no surprise big companies across industries from -Big tech to Insurance – are joining the revolution by adopting digital currencies like Bitcoin as a payment method. Even modest companies aren’t been left out in the revolution. According to a 2020 study by HSB, a cyber insurance and inspection company, 36% of small and medium businesses accept cryptocurrency payments.

PayPal users in the US can now buy, sell or hold a select few cryptos, including Bitcoin, Ethereum, Bitcoin Cash and Litecoin. They can also pay with any of these aforementioned cryptocurrencies on the Fintech platform. On Amazon, you can buy vouchers with crypto through a cryptocurrency exchange. Tech giant, Microsoft accepts Bitcoin for its Xbox store credit. Credit companies like Visa and Mastercard recently announced deals with cryptocurrency giants Crypto.com and Coinbase. Social microblogging platform, Twitter allows its users to be tipped in Bitcoin.

Other companies that have adopted the use of cryptocurrency as a form of payment include Tesla (they recently stopped accepting bitcoin as a method of payment), Starbucks, AT&T, AXA Insurance, Expedia, KFC, Twitch, Wikipedia, Travala, Dallas Mavericks, Burger King and so much more. Even countries are getting in the groove as well with El Salvador becoming the first country ever to unprecedentedly make Bitcoin the official legal tender.

This level of acceptance by these companies across all industries has shown how cryptocurrency has evolved over the last two decades.   

The Future of Cryptocurrency

With innovative concepts like Metaverse and Web 3.0 set to dominate the cryptocurrency space, the future of cryptocurrency is as bright as the desert sun. The market valuation is expected to double by 2030. 

One of the driving forces for the crypto market at the moment is the exciting virtual collections of digital arts known as Non-Fungible Tokens (NFTs). The NFT market has seen astronomical growth in the past two years as the total value exchange peaked at almost $25 billion at the end of 2021. This growth is now inching closer in value to the traditional art market.

Another driving force is decentralised Finance (Defi) which has disrupted the entire centralised financial system operated by banks, Insurance companies and the government. These financial operations include earning interest, borrowing, lending, buying insurance, trading derivatives, trading assets, and so much more. 

DeFi typically uses smart contracts which are automated enforceable agreements that do not need intermediaries to execute and can be accessed by anyone with an internet connection.

Examples of some of these DeFi projects that have sprung up in the last few years include Aave, Fantom, PancakeSwap, MakerDAO and Compound.

Conclusion

This is the right time for you to take advantage of the innovations happening in the cryptocurrency and blockchain space by adopting some of the solutions that will digitally transform your business in more ways than one.

“In the Midst of Chaos, there is also Opportunity”

Sun Tzu

The words of Sun Tzu above, legendary Chinese master military strategist, ring eerily true with the world seemingly in turmoil at the moment. 

The Ukraine – Russia war is currently putting (no pun intended) the entire world rightly in a massive frenzy with businesses across industries affected directly (Russian business owners read Oligarchs who have been barred by Western countries) and indirectly (businesses that are affected by other variables like high gas prices as a result of the war), after just recovering from one of the most devastating pandemics in history. As a result of the war, Oil prices are spiralling out of control, same as commodities like wheat, Russia and Ukraine together exported more than a quarter (25.4%) of wheat in 2019, according to the Observatory of Economic Complexity. 

The story is equally not savoury back home, the price of diesel has more than doubled in the last fortnight. The country is also currently under its usual siege of petrol queues as a result of petrol scarcity. These issues coupled with the country’s mounting debt profile and a spate of insecurities have made it imperative for business owners to start thinking of possible bunkers somewhere to crawl into.

Bunkers aside, how do business owners protect their assets during these wild uncertain times? How would they form a massive moat around their assets and insulate them from this chaos? Not to worry, we’ve put together 5 great ways you can secure these assets and none of them includes hiding somewhere in that bunker.

1. Put it in the Cloud

If you haven’t stored your business’ or company’s assets/data which include important business documents, projects documents, email communications, etc… on the clouds, you could be casting a dark cloud in the long run over your business or company. The concept of storing data in the cloud using cloud computing software has been around with us over the last three decades since the inception of the internet and it has grown astronomical. 

Last year, cloud computing marketing was worth over $370 billion (N153.9 trillion) and is expected to more than double by 2025 with the top three Cloud computing companies (Amazon Web Services, Microsoft Azure and Google Cloud) having a combined market share of about 60%. These staggering stats prove that businesses across all industries are adopting cloud computing technology at a fast pace to safeguard their data, especially during these uncertain times.

Thankfully, we offer cloud computing services to help small and big businesses like yours manage their data and assets more efficiently.

2. Subscribe for That Cybersecurity software Now If You haven’t Yet

One of the most popular tools deployed for modern warfare during a time of uncertainty is cyberwarfare. It’s no surprise the use of cyber warfare tools grew at the height of the pandemic two years ago and is set to continue the upward trajectory as the war in Ukraine rages on. 

Already, it is estimated that almost 60% of small companies go out of business within the first six months according to data gathered by National Cyber Security Alliance, a nonprofit organisation. This is quite telling as hackers tend to focus on startups without the necessary security structure compared to much more entrenched companies. But this is not to say big companies are not susceptible to cyberattacks. 

Making it even more imperative for companies of shapes and sizes to protect their online assets with the best cybersecurity software we have on offer.  

3. Adopt a Digital-first Approach

This is an obvious no brainer, especially in an age where everyone is talking and experimenting with the concepts of having their social identities in a virtual reality world read Metaverse. But the right structure must be put in place for a successful digital-first approach adoption. 

For example, companies that have gone fully remote have put in place the right interactive and collaborative software to aid seamless interaction among employees outside the office. At the moment, no thanks to the pandemic, more than 16% of companies worldwide are fully remote, this is according to a study carried out by Owl Labs in collaboration with Global Workforce Analytics. Some Ukraine based software companies didn’t have their services disrupted by the war as they already had the remote structure in place.

We can help you make that transition if you haven’t hopped on the digital train yet by signing up on this link.

4. Don’t Panic!

So much negativity from tumbling revenue numbers for businesses due to high oil prices to the high cost of commodities like gas, high inflation cost by these growing costs and economic downturn will be aired repeatedly by news outlets across the media like TV and podcasts during these uncertain times. It is very important as a business owner, you practise the art of calmness by switching your focus to other relaxing and meditative activities. You can also visit places with rich natural habitats that will refresh your thought process and improve your emotional intelligence to avoid making rash decisions.  

And remember this as a rule of thumb; whatever choices or decisions you make during these moments, make sure you avoid pushing that panic button! 

5. Diversify Your Assets

This is probably the most essential safeguard of all especially if you want to come out on the other side of these uncertain times smiling. Thankfully, there are so many investment opportunities to try out; from the conventional ones such as stocks and real estate to disruptive ones like cryptocurrencies (Bitcoin, Ethereum, Solana and others), the much talked about NFTs and Metaverse. 

There are a million more ways you can diversify your investment, but it is very crucial to note that whichever way(s) you choose to helps you limit your exposure during a time of crisis.

Conclusion

These safeguards are not cast in stones and should not be seen as the only way to protect your assets in a time of chaos, as there are several other means of safeguards. But this article will help in guiding you to make the best decisions for your business during uncertain times.