Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive engagement.

This involves publishing inspiring and interesting content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media promotions.

How to create content for your social media platform:

1. Define your goal

Doing this early on will guide your social media marketing strategy. As Godin explains, “your strategy is like building a ship. You need to know where it’s going to sail before you can start nailing planks of wood together.”

2. Know who your audience is

Understand your audience, what social media channels they are active on, know what makes them tick, what kind of information they like, what type of content they consume (video/words), as this will guide you on what to create.

3. Create a brand persona

Identify the best representation of a typical consumer in the company’s selected target market. The brand persona describes the consumer quite broadly – their lifestyle, purchasing behavior and attitudes that influences their decision making.

4. Create a content calendar

Maintain a social media calendar to let you plan ahead, batch your work, avoid last-minute content creation, drive brainstorming, and note down all your creative brainwaves for later. It’s basically the best way to avoid duplicating content.

How to win the hearts of your audience when creating content for social media:

• Create relevant content:

Remember one golden rule – create content that focuses on your audience and adds value to them. Doing this is more likely to connect the audience with your brand. Be sure to strike a balance between engaging content and promotional content.

• Have an aesthetically pleasing feed:

Your content should be well-organized and easily readable with a good flow. If your content looks attractive, there are good chances that your audience may want to engage with it. If they find your content appealing, they may even share it with friends and partners.

• Create a Call to Action (CTA):

This is the chance to motivate your audience to take real steps toward becoming a customer, partner or ambassador. It can be the determining factor between a lead and a conversion. For example; “Click the link in our bio to learn more”

• Post user-generated content:

This is any type of content that has been created by the target audience. It is great for two reasons – it engages your audience and creates greater brand awareness. According to a study, posting user generated content helps your audience trust you better.

• Leverage influencer marketing:

When an influencer is well known in a specific area, and when their audience sees them give their stamp of approval in that area, it increases trust in that brand awareness and willingness to be associated with it.

The key to the success of this is to: develop a plan, commit the right resources, set a budget, and be consistent with your message.

Just as in personal life, professional life can be filled with questions and pitfalls regarding security-related issues. While people can be tempted to cut costs and corners and hope for smooth sailing, unquestionably the best option is to plan.

Cover your bases, both in terms of general security and in special cases related to your business, and better financial outcomes, as well as lower stress, will inevitably result.

General Security
The most fundamental forms of security in business are going to the most regular. On a basic level, this means keeping all points of access to secure and maintain high levels of password strength. For optimal results here, you’ll want to adopt passwords that are at least 12 characters long. These do not have to be gibberish but ensure they aren’t related to the business itself or family.

Backup Security
Once-daily security is covered, you will also want to consider the possibilities for massive system failure. This can occur as the result of a wide range of unforeseen consequences, such as fires, electrical surges, floods, and malicious unexpected attacks. The best way to combat these problems is to shore up recovery methods beforehand, through the proper application of cloud-backups and software.

Cloud backups are also key. They can be an enormous boost because they constantly run in the background, never requiring much input from the workers of a business. By automatically updating data, any essential databases can then be redownloaded in the case of emergency, such as the loss of regular storage.

Stay Vigilant
Small daily and weekly checks whenever necessary can make all the difference in spotting problems and addressing them before they get out of hand. Stay vigilant, and what will undoubtedly start off alienating and challenging will eventually become simple and second nature. In the long term, your business’s security and health will be all the better for it.

Hire professionals
Cyber threats are always evolving. To stay on top of emerging trends an organization must be innovative and informed, this takes a lot of time and effort. To maintain those capabilities in-house requires a lot of resources. Utilizing a company that specializes in security is more effective as you have access to an entire team of experts that will allow your team to focus on other business-related tasks. Leveraging a team of experts ensures you’re protected by the best.

If and when an attack happens, your cybersecurity firm will know exactly what to do. Should your company suffer from an ongoing data breach, they’ll quickly go into action to resolve the situation as fast as possible in order to close the breach.

To learn more on how you can protect your company, contact us