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The Best Digital Tool to Invest in Right Now

Technology has come a long way since we first had a glimpse of what it could do. While that may sound cliche, there’s a whole lot of truth and mind-blowing detail wrapped in that simple statement. At the initial stage of technology’s arrival, we familiarized ourselves with hardware like printers, desktops, laptops, mobile phones, and lots more, and we used them to complete simple tasks with basic software for messaging, keeping time, taking pictures, and saving dates on our calendar. However, with time, the software has evolved massively and that has started an entirely different revolution under which anything can be made possible and easy too.

READ MORE: 21 Digital Tools To Use For Your Business In 2021.

Today, there are over a billion applications on the different app stores that exist, enabling us all to do just about anything we can think of.

Surviving through the pandemic has been hard, but with technology, businesses have been able to shut the doors to their physical offices and open a wider door online. Teams that have been dispersed across the world have been able to bridge the distance using collaboration software, complete million-dollar projects right from the comfort of a couch and celebrate wins – whether big or small – together.

Riding on the wings of this technological revolution, we at Descasio have continued to create tailored solutions for businesses of all sizes across Africa and beyond. Transforming businesses through technology has always been our goal. To see local businesses gain the digital advantage and begin to play on the global field is all that we live for.

To make that transition process easier, we recently launched a tool that allows business owners to run an X-ray of their business to find out which bones are cracking and which ones could use a little bit of firming up.

Typically, this solution helps businesses conduct a self-assessment, see what areas they need to improve on, see how technology can help them achieve better results in those areas, understand what technology solutions will be more appropriate for them, and get recommendations on the next steps to take in achieving their desired business outcome. In this simple guide, we’ll be showing you how to use our Digital Transformation Assessment Tool.

1. Visit https://assessments.descasio.io/

Our Digital Transformation Assessment Tool can be accessed via your web browser on smartphones and PCs of all kinds, i.e. IOS, Android, and Windows. To access the tool, open your web browser and type in the URL as seen above. Or simply click here to be redirected to the tool.

2. Sign up

Sign up in one easy step by filling in your desired email address and a unique password. We are very big on security. Hence, we’ve done everything possible on our path to ensure that this tool is 100% safe for users. However, we encourage healthy security practices for all our customers and so we advise that you do the following both here and elsewhere;

1. Create passwords with a minimum of 8 characters.
2. Write some letters of your password in uppercase. It doesn’t always have to be the first character, you can mix it up to reduce the chances of hackers guessing your password.
3. Use special characters (*, ‘ , ^, 🙂
4. Do not share your password with any unauthorized or unknown user.

Select the appropriate answer for each question
To make the assessment easier and faster for users, we have provided a set of options for each question. This way you wouldn’t have to spend long hours thinking of the best way to construct your answers and can complete the assessment in as little time as 10 mins. However, we implore users to select the most appropriate answers for each question as it relates to them, as this will impact on the accuracy of the report that will be issued to them at the end of the assessment.

a. Monitor the progress of your assessment

Easily monitor the progress of your assessment by watching the progress bar on the bottom left of your screen.

b. Pause and resume your assessment

Need to attend to urgent tasks right in the middle of your assessment? Not to worry. You can easily hit the “Save & Continue Later” button at the bottom right of your screen to save your assessment and resume later.

Get a report on your business’s digital maturity profile

Now to the main tea – the report. After ticking your way to the end of the assessment, hit submit and do a little stretch. Your digital maturity report should be waiting on your screen as soon as you look back down.

Get recommendations on how to improve your business across critical pillars

In combination with actionable insights into your business’s current position on the digital maturity scale, you will also be getting recommendations on how to improve your business processes, customer experience, and products to help you meet your business target.

Now you know exactly what you need to do, so don’t gamble. Don’t hesitate. Take your digital transformation assessment today.

Check Out the Top 21 Digital Tools To Try Out On Your Business in 2021

Since the start of the third industrial revolution – also known as the digital revolution age – in the mid 20th century, businesses and corporate organisations have always adopted improved ways to function digitally.

The rapid adoption of digital tools by businesses didn’t begin until the late 90s at the height of the internet boom. This golden era heralded the rise of digital products like cloud software which have transformed the way businesses and organisations store important data from meagre physical hard drives sizes of the 60 to the 90s to powerful giant servers housed by software companies like Microsoft Azure, Amazon Web Service and Google Cloud Platform.

Using efficient and innovative digital tools has many advantages which include customer satisfaction and retention, improved internal and external communication, time optimisation, low customer churn out rate, information centralisation, etc.

READ MORE: 10 Things You Need To Know About Digital Transformation

Table of Contents

  1. What Are Digital Tools
  2. The Rise of GAFAM
  3. The Right Digital Tools
  4. 1 Microsoft Teams
  5. 2 Zoom Video Communications
  6. 3 Whatsapp Business
  7. 4 Zendesk
  8. 5 Sage Cloud Accounting
  9. 6 Hootsuite
  10. 7 Google Workspace
  11. 8 Twitter
  12. 9 Asana
  13. 10 Google Marketing Platform
  14. 11 Google Data Studio
  15. 12 DropBox
  16. 13 Microsoft Azure
  17. 14 Instagram
  18. 15 WordPress
  19. 16 TalentSoft
  20. 17 DT Assessment Tool
  21. 18 MailChimp
  22. 19 HubSpot
  23. 20 Trello
  24. 21 PayFit

What Are Digital Tools?

Digital tools are online platforms or software applications leveraged by businesses or individuals to perform quick and optimised functions that ordinarily takes forever to accomplish without them.

The Rise of GAFAM

Most businesses and organisations that have transformed or are in the process of transforming digitally have adopted the use of some digital tools owned by Google, Apple, Facebook, Amazon and Microsoft also known as the Big 5. From cloud storage, collaboration, security, to communication tools, these tech giants have it covered.

The Right Digital Tools

Beyond joining the digital transformation wave, It’s imperative that businesses choose the right digital tool that works for them. For example, an upcoming fashion brand will quickly improve its operational process digitally with a Customer Relationship Management tool like Zendesk, while a Logistics company will prioritise the use of several management tools.

Some tools remain very necessary to integrate across industries and we’ll take a look at 21 of them. Here are 21 digital tools businesses should promptly adopt this year if they haven’t:

1 Microsoft Teams

Microsoft Teams is one of the most effective digital tools out there for businesses that want an all-in-one package. It gained prominence during the pandemic last year. The collaborative software, replacing other Microsoft messaging and collaborative platforms like Skype and Classroom, consist of a chat feature where users can chat seamlessly with other users both one on one and as a group, file sharing, meeting, live event and a video/audio call feature.

Microsoft Teams is itself an online workspace where Team members can get work done.

2 Zoom Video Communications

The Zoom app was pretty much an inconspicuous digital tool that gained so much traction as the go-to social distancing tool during the surge of the COVID 19 pandemic last year. This led to Zoom being the fifth most downloaded mobile app worldwide in 2020 at 477 million downloads.

The video conferencing platform is best used for remote working, distance education (usually known as webinars) and all those boring Monday meetings.

The app can be downloaded from the Apple app store and Google Play Store and also on desktops.

3 Whatsapp Business

For most individual businesses, especially on social media, the Whatsapp Business app is the go to digital tool. With features such as a business profile, catalogue to show your products and services, auto messaging, QR codes to invite new customers and other features, Whatsapp business allows businesses to enhance operations and provide them with a professional and personalised way to engage with their customers.

The messaging app was created by Facebook as a standalone application for business owners and can be downloaded from the app and PlayStore.

4 Zendesk

Interfacing with a lot of old and new customers seamlessly can be a hassle if your business has yet to integrate with the right customer service software. This is where Zendesk comes in. The tool helps optimise your customer relationship with features like messaging and live chat, ticketing system, voice, answering bot and so much more.

5 Sage Cloud Accounting

One of the best accounting software out there, the Sage business cloud accounting platform is a truly transformative digital tool for any business that has adopted it. The software comes fully fitted with advanced inventory, stocks management, invoicing, debtor management, etc and can be used across all industries.

6 Hootsuite

Social media has increasingly become a very important medium used by companies and organisations to communicate with customers. But managing several social media accounts at the same time will require social media management tools like Hootsuite. With Hootsuite, you can manage, plan, schedule and analyse all your company’s social media platforms (LinkedIn, Facebook, Instagram, Twitter and Youtube) and contents in one place.

The platform comes in 3 different plans; Professional, Teams and Enterprise and can be accessed on the web and downloaded from the app and Play Store.

7 Google Workspace

Arguably the most used digital tool by businesses and individuals due to its simplicity and seamless integration, the Google Workplace, formerly known as Google Suites is a powerful digital transformation tool. The collaborative suite includes well known digital tools like Gmail, Calendar, Docs, Slides, My Tasks, Drive and a number of others that employees can use to share real time information.

The digital tools under the G Workspace package can be used independently or jointly.

8 Twitter

Before its ban, Twitter was one of the most favorite online tools used by Nigerian businesses for the quick dissemination of information about their offerings.

Its disposition to capture a lot of audience in a matter of minutes makes it a go to affordable marketing tool for small businesses.

9 Asana

Another popular collaborative digital tool businesses can use to work remotely is Asana. Created by a former Facebook co-founder Dustin Moskovitz, Asana is a web and mobile application designed to help teams organise, manage and track their work.

Unlike Microsoft Teams and Google workspace, Asana is a bit limited in features that include automated workflow and reporting, but it’s still a great option especially for small-scale businesses and startups.

10 Google Marketing Platform

This is one of the best digital marketing tools for any B2Bs or B2Cs looking to gain visibility and traction.

The Google Marketing Platform offers solutions like Data Studio (check below for more information), Analytics for reporting, Optimize to test your app or web products and Surveys for fast and reliable opinions from your customers for both Small businesses and Enterprises comes loaded with a lot of rich offerings.

11 Google Data Studio

The first data analytics digital tool on the list, the Google Data Studio is a data analytics tool like no other. Simplistic in its usage, the tool is used for converting data into customisable and visualisable informative reports and dashboards.

A product of Google Marketing Platform, the Data Studio features include Data Connectors for seamless integration with other Google platforms like Google Sheets and Google Ads, Data Transformation to transform raw data into meaningful information and Data Visualization.

12 Dropbox

As the name implies, it’s a box where you can drop stuff. Well, it’s a little more than that. It’s a gigantic, remotely accessible box where you can drop and access any of your files.

With Dropbox, you can easily share different files, no matter how large or small, with the rest of your teammates, making it easier to collaborate and co-create. Dropbox can be easily accessed from any computer, mobile device or web driver and its creators assure users of optimal security during file transfers.

13 Microsoft Azure

Build applications to meet customer demands using AI and machine learning. Test, deploy, manage and scale applications up and down depending on demands.

Do all of this and even modernize your existing applications with Microsoft Azure.

14 Instagram

Do we even need to go deep into this one? I’m guessing no. But we’d do it anyway for the sake of those who aren’t still in the know. One of the most important tricks with marketing and digital marketing is understanding where exactly your customers are and meeting them right there.

With this in mind, think of who your ideal customers are, think of what they’d most likely be doing during the day at every moment when they get a breather from work. If you can picture them scrolling through Instagram feeds, then you already know your business page should be one of those feeds they’re feeding on. (hmmm. So that’s why they call them feeds. Oh! you just learnt something extra. I should get a tip for that).

This tool enables users to create websites or blogs for any purpose and helps manage the contents deployed on the website after creation for great SEO ranking.

15 WordPress

WordPress is one of the most popular content management systems. As of May 2021, 41.4% of the top 10million websites around the world uses WordPress.

This tool enables users to create websites or blogs for any purpose and helps manage the contents deployed on the website after creation for great SEO ranking.

16 TalentSoft

TalentSoft is a cloud-based HR software that enables Human resource managers to have better interactions with other managers across the organization as well as employees. The tool has a wide range of features that caters to different HR functions like, recruiting, employee engagement, onboarding and more.

TalentSoft adapts to HR practices across different countries and organizational structures, making the tool effective for talent management on a global scale even whilst it respects local requirements.

17 DT Assessment tool

Businesses that adopt digital technologies with no other strategy than the sheer aim to compete have found themselves in a puddle 9 out of 10 times. This underscores the importance of the digital transformation assessment tool for businesses.

This tool, which is to be released a month from now, will enable businesses to look inward and find out how ready they are to adopt technology, based on their current operational process and also provide recommendations to help businesses understand what technologies they need to adopt. Ultimately this will help to ensure that businesses can guarantee high returns on their investment in technology solutions.

18 MailChimp

Your business is incomplete without an email marketing tool. One of the most popular digital email marketing tools out there, MailChimp is virtually used by any business – including news platforms and podcast hosts – with a moderate or large customer/audience base.

The MailChimp features which include Audience Management for segmentation and targeting, Creative Tools for content creation, Marketing Automation and Insights and Analytics allow for seamless and faster interaction with customers and integration to other digital tools.

19 HubSpot

Very few digital tools offer so much comprehensive digital interaction for businesses the way HubSpot does. The HubSpot platform packs a big punch; it combines customer relationship management solutions, inbound marketing solutions and other digital solutions into one package and can be integrated with other popular digital tools.

The platform also offers easy to use free features to help businesses grow their audience base online.

20 Trello

Trello is a visual collaboration tool where users share and manage projects. Unlike most collaboration tools on this list, Trello’s unique offering is in its powerful visual perspective to remote work.

Not considered as a go to option for most businesses due to its limited features, it’s still an attractive option for users who want a fun and simple interface to work on.

21 PayFit

A list of digital tools for businesses is not complete without a payroll management tool like PayFit. The tool completely takes away the hassle of manually preparing and processing payment of employee salaries and entitlements from Human Resources managers by automating the process using various features like employee portal, onboarding and reporting and exports.