Cloud computing provides businesses with scalability, flexibility, cost-efficiency, and access to advanced technologies, fostering faster innovation and seamless collaboration. Google Cloud enhances these benefits with scalable infrastructure, global reach, cutting-edge AI/ML capabilities, managed services, and robust security features. 

This article guides readers in starting their business on Google Cloud, empowering them to harness its powerful cloud computing services effectively. The process covers understanding business objectives, application deployment, and workloads to fully leverage Google Cloud’s agile, innovative, and reliable platform.

1. Understanding Google Cloud and its offerings. 

Google Cloud its features and services

Google Cloud is a comprehensive suite of cloud computing services that offer scalable infrastructure, managed databases, data analytics, AI capabilities, and secure networking tools. It empowers businesses with cutting-edge technology, seamless scalability, and rapid innovation opportunities in the cloud.

Key advantages of Google Cloud over other cloud providers.

Google Cloud excels with a global network, data analytics, AI/ML capabilities, security, cost optimization, Kubernetes Engine, and sustainability, providing robust infrastructure and advanced technology.

Cloud Services models and their services:

Infrastructure as a Service (IaaS): Provides virtualized computing resources, such as virtual machines and storage, allowing users to manage and control the underlying infrastructure. Examples include Google Compute Engine and AWS EC2.

Platform as a Service (PaaS): Offers a complete development and deployment environment without worrying about infrastructure management. Examples include Google App Engine and AWS Elastic Beanstalk.

Software as a Service (SaaS): Delivers fully functional applications over the internet, eliminating the need for installation and maintenance. Examples include Google Workspace and Microsoft.

 2. Accessing your business needs

Identifying your specific business requirements and objectives for using Google Cloud.

Identifying business requirements and objectives for using Google Cloud involves understanding scalability needs, data storage, and processing requirements, security and compliance measures, cost optimization goals, and desired AI/ML capabilities. Additionally, it should align with the organization’s overall digital transformation strategy and agility in adapting to dynamic market demands.

Determining the type and scale of the applications and workloads you plan to run on the platform.

Determining the type and scale of applications and workloads for Google Cloud involves assessing whether they are web-based, data-intensive, containerized, or serverless. Analyze resource requirements, concurrent users, data processing volumes, and expected growth to choose the appropriate services and configurations for optimal performance and cost efficiency.

Cost considerations and budgeting: Assessing the financial implications of migrating to the cloud.

When assessing the financial implications of migrating to the cloud, consider factors such as upfront costs, ongoing operational expenses, potential savings from reduced hardware maintenance, and scalability benefits. Budgeting should account for cloud service fees, data transfer costs, and the projected return on investment (ROI) to ensure a cost-effective transition.

3. Creating a Google Cloud Account.

Step-by-step guide on how to sign up for a Google Cloud account.

Signing up for a Google Cloud account is simple. Visit, click “Get Started for Free” or “Try Free,” and provide your email and password. Verify your email and enter billing information, including a valid credit card. Agree to the terms and conditions and verify your identity. Once verified, access the Google Cloud Console and start exploring services. Google Cloud offers a pay-as-you-go billing model with free trials and detailed pricing information for various services on its website.

Setting up billing alerts and cost management tools to avoid unexpected expenses.

Prevent unexpected expenses on Google Cloud: enable Budgets, set email alerts, use Cloud Billing Reports, Cost Management Tools, and IAM roles for cost control and resource optimization.

4. Navigating the Google Cloud Console.

Google Cloud Console is a web-based GUI for managing resources, with Dashboard, Navigation, IAM & Admin, Cloud Shell, Monitoring, Marketplace, Support Center, and Billing for efficient cloud management.

Overview of the dashboard, services menu, and how to access different features.

The Google Cloud Console’s dashboard is a central hub showing project details and resources. The services menu categorizes Google Cloud services, and users can access features by clicking on services. It streamlines navigation, facilitating efficient management and access to resources and features.

Tips for navigating and customizing the console for ease of use.

Google Cloud Console offers useful features for efficient management. Use the star icon for favourites, create custom dashboards, and assign resource labels. Utilize search, keyboard shortcuts, and service tabs for quick navigation. Monitor the Activity Stream, access the API Library, and explore documentation links. Understand the resource hierarchy for effective project and resource management.

5.  Building a Project and Organizing Resources

Creating a new project on Google Cloud is the first step to establishing a cloud environment. Projects provide an isolated workspace for independent resource management, billing, and access control. They facilitate collaboration and enable efficient cloud management. Visit and log in with your Google Account associated with your Google Cloud subscription to create a project.

Organizing resources within the project using folders, labels, and permissions.

Organizing resources with folders, labels, and permissions ensures efficient management, access control, and cost allocation. This creates a secure, navigable, and compliant cloud environment, optimizing resource utilization and collaboration.

Best practices for managing multiple projects and team collaboration.

Efficiently manage multiple Google Cloud projects and foster effective team collaboration by adopting project naming conventions, utilizing Shared VPC for common networking resources, assigning IAM roles with least privilege, using custom roles, applying resource labels for cost allocation, consolidating billing with Google Cloud Organization, establishing a clear project hierarchy, enabling Access Transparency Logs, setting up monitoring and alerts, and conducting regular security reviews.

6. Virtual Machines and Networking

Setting up and configuring virtual machines (VMs) on Google Compute Engine.

To set up VMs on Google Compute Engine, create a project in the Cloud Console, access Compute Engine, click “Create Instance,” and configure specs, networking, and disks. Customize using metadata and scripts. Add SSH keys for remote access. Monitor and manage VMs via the Console.

Creating and managing networks, subnets, and firewalls to secure your VMs.

To secure VMs on Google Compute Engine, create custom networks with private IP ranges for logical isolation. Use subnets to segment VMs based on functionality. Set up firewall rules to control traffic and permit essential protocols and sources. Leverage Network Tags for targeted firewall rule applications. Regularly review and update rules for a secure environment managed through the Google Cloud Console.

Integrating on-premises infrastructure with Google Cloud through VPN or Interconnect.

Integrating on-premises infrastructure with Google Cloud is possible through VPN or Interconnect. VPN ensures secure data exchange between on-premises resources and Google Cloud over the internet. Interconnect offers dedicated high-speed connections, reducing latency and enhancing reliability. Both options facilitate hybrid architectures for flexible workload distribution, disaster recovery, and cost-effective resource utilization, allowing organizations to choose the best method based on their specific data transfer, security, and network performance needs

7. Data Storage and Databases 

Google Cloud provides diverse storage options. Cloud Storage offers scalable and durable object storage with various storage classes for cost optimization. Cloud SQL is a fully managed relational database service supporting MySQL, PostgreSQL, and SQL Server, simplifying database management with automatic backups and high availability. These services seamlessly integrate with other Google Cloud products, delivering secure and reliable storage solutions for various applications and workloads.

Configuration of data storage for redundancy, availability and disaster recovery.

To ensure data storage redundancy and availability on Google Cloud, use Multi-Regional or Regional storage classes for object storage, replicate data across multiple locations, and employ cross-regional data replication for critical workloads. For databases, utilize Cloud SQL’s automated backups and high availability configuration. Regularly back up data to Cloud Storage for cost-effective archival and data resiliency.

Choosing the right database solution based on your application needs.

When choosing a database solution, consider factors like data type and query structure. For relational data, Google Cloud SQL supports MySQL, PostgreSQL, and SQL Server with managed services, backups, and scaling. For unstructured or NoSQL data, Cloud Firestore or Cloud Bigtable offer scalability and high-performance storage. Cloud BigQuery is suitable for analytical workloads with fast SQL-like querying. Cloud Spanner is ideal for custom requirements with global distribution and scalability. Evaluate data structure, performance needs, scalability, and budget to make the best database choice.

8. Deploying application on Google Cloud.

Understanding the deployment options: Google Kubernetes Engine (GKE) and App Engine.

Google Cloud offers two primary deployment options for running applications: Google Kubernetes Engine (GKE) and App Engine. Each option has its strengths and is suited for different types of applications and use cases. Let’s delve into the details of each deployment option:

Google Kubernetes Engine (GKE) is a managed Kubernetes service that allows you to deploy, manage, and scale containerized applications using Kubernetes. Kubernetes is an open-source container orchestration platform that automates various aspects of deploying and managing containers. 

A step-by-step process for deploying applications using containers and serverless approaches.

Container deployment involves developing the app and defining dependencies. Create a Dockerfile to build a container image. After building, push the image to a registry like Docker Hub or Google Container Registry. Deploy the image to a container orchestration platform such as Kubernetes or Docker Swarm. Configure networking, scaling, and load balancing for efficient app traffic management and high availability.

Automating deployments with Cloud Build and continuous integration tools.

Automating deployments with Cloud Build and CI/CD tools streamlines software development. Code commits trigger automated build, test, and deployment processes. Cloud Build compiles, tests, and packages the app, ensuring consistency. This workflow reduces errors, speeds up development, and enables continuous integration and delivery, allowing teams to focus on improving application quality efficiently.

9. Implementing Security Best Practices

Overview of Google Cloud’s security features and compliance certifications.

Google Cloud offers robust security features, including data encryption at rest and in transit, IAM for access control, DDoS protection, and VPC for network isolation. 

Configuring identity and access management (IAM) to control access to resources.

IAM on Google Cloud enables access control by assigning roles to users, groups, or service accounts with specific permissions, enforcing the principle of least privilege for a secure environment.

Enforcing encryption and network security for data protection.

Enforcing encryption and network security on Google Cloud is essential for robust data protection. Enable encryption at rest with KMS or CMEK, implement TLS/SSL for data in transit, and use VPC, strict firewalls, VPN, or Interconnect to secure network communication. Regularly audit security configurations and enforce IAM access controls for defence against threats.

10. Monitoring and Optimization

Setting up monitoring and logging is essential for gaining insights into the performance and behaviour of your applications.

To set up monitoring and logging in Google Cloud, access Google Cloud Console and use Google Cloud Monitoring for real-time resource monitoring and insights on application health. Employ Google Cloud Logging for capturing logs to aid in debugging. These tools enhance issue resolution, performance optimization, and reliability for exceptional user experiences.

Utilizing Google Cloud Monitoring and other third-party tools for performance optimization.

Combining Google Cloud Monitoring with New Relic, Datadog, and Prometheus enhances performance optimization. It provides real-time insights into resources, application performance, and system health. These tools offer in-depth analysis, enabling comprehensive monitoring and optimization on Google Cloud.

Utilizing Google Cloud Monitoring and other third-party tools for performance optimization.

Combining Google Cloud Monitoring with third-party tools like Datadog or Prometheus enhances performance optimization. This approach offers real-time insights into resources and applications, enabling quicker issue identification and proactive resource allocation for efficient resource utilization and exceptional user experience on Google Cloud.

Tips for optimizing costs and resource utilization on Google Cloud.

To optimize costs and resource utilization on Google Cloud, right-size VMs, set up auto-scaling, use storage lifecycle policies and employ preemptible VMs. Utilize managed instance groups, continuously monitor performance, and take advantage of reserved instances. Choose optimized storage classes, review billing data, and leverage Google Cloud’s cost management tools for effective budgeting and cost control.


To begin on Google Cloud, optimize costs with VM right-sizing, auto-scaling, and preemptible VMs. Use managed instance groups, monitor performance, and utilize reserved instances. Choose cost-effective storage, review billing, and leverage AI/ML for transformation.

Content Table


Remote Work and Collaboration Tool

Cloud Computing and Infrastructure Services

Alternative Energy Sources

Fleet Management Software

Data Analytics and Business Intelligence


The recent decision by the government to remove fuel subsidies has had a significant impact on businesses, leading to a surge in petrol prices. This sudden increase has caused many organizations to experience financial challenges and operational difficulties. However, amidst these challenging times, businesses have turned to technology to mitigate the negative effects of fuel subsidy removal. 

This article explores how technology can be leveraged to minimize the impact of fuel subsidy removal on businesses, focusing on key areas like operational efficiency, alternative energy sources, and digitalization.

Read More: New Year, Old Challenges – How Businesses Can Solve The Japa Syndrome

Remote Work and Collaboration Tools

As fuel prices soar, commuting costs have become a burden for both employers and employees. However, thanks to remote work and collaboration tools provided by companies like Google, Amazon, Microsoft and Zoho, businesses can adapt to this new reality. Platforms such as Google Workspace and Microsoft Teams enable seamless communication, collaboration, and remote work capabilities.

These tools offer a range of features, including instant messaging, video conferencing, file sharing, and project management. Employees can work from the comfort of their homes or any location, reducing the need for daily commutes, especially in a chaotic city like Lagos and thus decreasing transportation expenses which have tripled after the fuel subsidy removal. The ability to collaborate in real time and hold virtual meetings ensures that business operations continue smoothly, regardless of physical proximity.

Moreover, these tools foster a flexible work environment, empowering employees to achieve work-life balance, which can lead to increased productivity and job satisfaction. Additionally, remote work options can attract and retain top talent, as it expands the pool of potential employees beyond geographical limitations.

Cloud Computing and Infrastructure Services

With the removal of fuel subsidies, businesses are seeking cost-effective solutions to optimize their operations. Cloud computing and infrastructure services provided by Google Cloud, Amazon Web Services (AWS), Microsoft Azure, and Zoho Cloud offer scalable, secure, and affordable computing resources.

By migrating their infrastructure and applications to the cloud, businesses can reduce the need for on-premises servers and data centres, which require constant power and cooling, resulting in significant energy cost savings. These cloud services allow businesses to access computing power on-demand, scaling resources up or down based on their needs, ensuring efficient resource allocation and cost optimization in a post-subsidy removal era.

    3. Alternative Energy Sources

As fuel prices increase, adopting alternative energy sources like Inverters, Electric Vehicles (EVs) and Solar Panels becomes more financially viable. These sources offer a greener and more cost-effective alternative to traditional fuel-powered sources. businesses can integrate renewable energy sources into their operations.

Pairing renewable energy sources with energy storage solutions, such as advanced batteries, can ensure a consistent and reliable power supply. These storage solutions enable businesses to store excess energy generated during peak production times and utilize it during periods of high demand or when renewable energy generation is low. By optimizing energy consumption and reducing reliance on grid power, businesses can mitigate the impact of fuel price fluctuations.

    4. Fleet Management Software

Efficient logistics and fleet management can contribute to significant fuel savings. Technology solutions such as GPS tracking, fleet management software, and route optimization algorithms can help businesses plan the most fuel-efficient routes, reduce idle time, and optimize load capacity. These tools enable companies to make informed decisions, improve delivery times, and ultimately reduce fuel consumption.

Data Analytics and Business Intelligence

In a volatile economic environment resulting from fuel subsidy removal, businesses need accurate insights to make informed decisions and optimize their operations. Data analytics and business intelligence like Plug offer robust data visualization, analysis, and reporting capabilities.

By harnessing the power of these tools, businesses can gain valuable insights into customer behaviour, market trends, and operational inefficiencies. This data-driven approach allows organizations to identify cost-saving opportunities, optimize pricing strategies, and enhance operational efficiency. For example, businesses can analyze customer behaviour patterns to identify areas where fuel consumption can be minimized or optimized within their supply chain.

Furthermore, Plug offers accessible data analytics solutions, enabling businesses to explore and analyze data without extensive coding knowledge. This democratizes data-driven decision-making and empowers business users to derive actionable insights from their data, leading to more informed and efficient decision-making processes.


The removal of fuel subsidies presents significant challenges for businesses, but technology offers an array of solutions to limit the negative effects. By embracing remote work and collaboration tools, cloud computing, data analytics, and renewable energy solutions offered by companies like Google, Amazon, Microsoft, Plug, and Zoho, businesses can reduce fuel-related expenses, optimize operations, and adapt to the changing economic landscape.

These technological advancements provide accessible, scalable, and cost-effective alternatives to traditional business practices, empowering businesses to navigate the post-subsidy removal era with resilience and efficiency. By embracing the power of technology, businesses can not only survive but also thrive, ensuring their long-term sustainability and growth even in the face of fuel subsidy challenges.

As technology continues to rapidly advance, businesses are increasingly looking for innovative ways to improve their operations, gain a competitive edge, and meet the ever-changing needs of their customers. One such way to achieve these goals is by leveraging the power of cloud computing. With its scalability, flexibility, and cost-effectiveness, cloud computing has become an essential tool for businesses of all sizes.

Google Cloud is a leading provider of cloud computing services, offering a wide range of tools and services to help businesses innovate and succeed. From artificial intelligence and machine learning to collaboration and security, Google Cloud has something to offer every business.

In this article, we will explore 4 ways your business can innovate with Google Cloud. We will look at real-life examples from Descasio’s clients, Future View and Coscharis, to understand how they leveraged Google Cloud to achieve their business goals. By the end of this article, you will have a better understanding of how Google Cloud can help your business innovate and stay ahead of the competition.

Embrace Artificial Intelligence and Machine Learning

Artificial intelligence (AI) and machine learning (ML) have the potential to transform businesses and industries in ways that were previously unimaginable. These technologies can help automate processes, improve customer service, and gain insights that can drive innovation. Google Cloud offers a range of tools to help businesses leverage AI and ML, including AutoML, TensorFlow, and Cloud Machine Learning Engine.

By using Google Cloud’s AI and ML tools, businesses can develop custom machine learning models to automate processes and improve efficiency. 

Moreover, Google Cloud’s AI and ML capabilities can also help businesses improve customer service. With features such as Natural Language Processing (NLP), businesses can develop conversational interfaces to interact with customers more efficiently. This can include chatbots, voice assistants, and other conversational interfaces that can help customers get the support they need, faster and more accurately.

Streamline Operations with Cloud Migration

Migrating to the cloud can help businesses reduce costs, improve scalability, and streamline operations. Google Cloud’s migration tools can make this process easier by automating many of the steps involved in moving applications and data to the cloud. Some of the tools offered by Google Cloud for migration include Cloud Endure, Velostrata, and Migrate for Compute Engine.

For example, Future View, Nigeria’s leading investment firm with the help of Descasio, a leading technology partner in Africa, migrated its SAP workloads to Google Cloud to improve its agility and reduce costs. By doing this, they could improve their performance and reduce their IT costs by 30%. This is collaborated by the company’s Head IT, Jude Okafor, “Partnering with Descasio on Migration to the Google Cloud Platform remains one of the best business decisions we’ve made in a long time.”  

According to Femi Olugbesan, CIO of Descasio who affirms the strength of GCP, “Using Google Cloud, businesses can leverage powerful tools to innovate and grow. At Descasio, we’ve seen firsthand how our clients have benefited from integrating our platform with Google Cloud. By moving their operations to the cloud, they’ve gained access to a wide range of cutting-edge technologies that have allowed them to streamline their processes, improve efficiency, and drive growth.”

In addition to reducing costs, cloud migration can also improve agility and scalability. With cloud infrastructure, businesses can easily scale their resources up or down as needed, without the need for significant upfront investments. This makes it easier for businesses to respond to changing market conditions, improve their time to market, and stay ahead of the competition.

Improve Collaboration with G Suite

Collaboration is essential for innovation, and Google’s G Suite makes it easy for teams to work together regardless of location. With tools like Google Drive, Docs, and Sheets, teams can collaborate on documents in real-time, making it easy to share ideas and work together on projects.

By using G Suite, businesses can break down silos between teams and improve communication, which can help drive innovation. Coscharis has embraced G Suite to improve collaboration across their teams. By using G Suite, they are now able to collaborate seamlessly across their global team, and the ability to work on documents in real-time has allowed them to innovate faster.

According to the Group Head ICT of Coscharis, Nigeria’s leading automobile company “G Suite has transformed the way we work, allowing us to collaborate more effectively and get more done in less time.”

G Suite can also help businesses improve productivity. “G Suite is a powerful set of collaboration tools that enable teams to work together seamlessly, no matter where they are located. With tools like Google Drive, Docs, Sheets, and Slides, teams can collaborate on documents in real-time, share files easily, and communicate effectively. This helps businesses increase productivity and streamline their workflows. Additionally, G Suite integrates with other Google Cloud services, such as Google Meet, to provide a comprehensive collaboration platform for businesses of all sizes.” – Gbemisola Ajayi, Chief Strategy Officer of Descasio 

By using tools like Google Calendar, Gmail, and Google Meet, teams can schedule meetings, manage email, and communicate more efficiently. This can help businesses reduce wasted time and improve their overall efficiency.

Enhance Security with Google Cloud

Security is a critical concern for businesses, and Google Cloud offers a range of security tools to help protect data and applications. With features like identity management, data encryption, and threat detection, businesses can enhance their security posture and protect against cyber threats.

Google Cloud’s security features also help businesses comply with regulations and standards. By using tools like Cloud Audit Logs and Data Loss Prevention, businesses can ensure that they are meeting the requirements of various regulatory frameworks, such as HIPAA and PCI DSS. Additionally, Google Cloud undergoes rigorous third-party audits and certifications to demonstrate its commitment to security and compliance. 

This helps businesses gain confidence in the security of their data and applications when using Google Cloud.


Google Cloud offers a range of innovative tools and services to help businesses drive innovation, reduce costs, and improve their operations. From AI and machine learning to cloud migration, collaboration, and security, there are many ways businesses can leverage Google Cloud to gain a competitive edge.

As we have seen from the examples of Future View and Coscharis, businesses can achieve significant benefits by using Google Cloud. By embracing AI and machine learning, businesses can automate processes, improve efficiency, and gain valuable insights. By migrating to the cloud, businesses can reduce costs, improve scalability, and streamline their operations. With G Suite, businesses can enhance collaboration and productivity, and with Google Cloud’s security features, they can protect their data and comply with regulations.

As technology continues to evolve, businesses must stay up to date with the latest tools and trends to remain competitive. By leveraging the power of Google Cloud, businesses can drive innovation, improve their operations, and ultimately achieve success.